Table of contents
Use Tourism to Attract Special Events
Why it matters: This program helps event organizers secure funding, ensuring high-quality events that promote cultural engagement and economic impact.
Context:
Eligibility: The program requires a 1:1 funding match, ensuring that sponsorship is not the sole funding source. Eligible events include outdoor concerts, art fairs, festivals, parades, and community programs. Applicants must demonstrate cultural, community, and economic benefits.
Application Process: Events are evaluated based on criteria like event history, attendance, resident benefit, marketing efforts, and environmental practices. The guidelines detail the application requirements, from marketing plans to proof of matching funds and insurance certificates.
Go deeper: The sponsorship program includes two categories: Major Special Events and Community Engagement Events. Each category has specific criteria and funding limits. Major events need a minimum of 100 hotel room nights and a daily attendance of 1,000 people. Community events focus more on local engagement with a minimum daily attendance of 200 people.
Population: 82,890
Who it's for: This document is essential for Event Planners, Cultural Coordinators, Non-Profit Organizations, and Private Event Producers. It provides a detailed roadmap for securing sponsorship and successfully planning events that benefit the Miami Beach community.
Pairs well with: Special Event Guidelines
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