Communication & Community Involvement Plan
Leverage targeted marketing and communication strategies aimed at fostering community building among residents, businesses, and visitors in your jurisdiction.
Table of contents
Modern Communications and Marketing Plan for Parks and Recreation Departments
Context: The document outlines a strategic approach for enhancing communication and community involvement in a municipal setting. It emphasizes innovative communication channels, effective messaging, and strategies for engaging diverse community segments. The plan underlines the importance of clear, consistent, and inclusive communication in fostering a well-informed and engaged community.
Why it matters: Per the 2019, NRPA Communications and Marketing Report, "Marketing and communicating what parks departments offer is a significant challenge for park and recreation agencies, especially in a competitive marketplace and often with limited resources".
Theory only goes so far so a plan that offers practical strategies for effective community engagement and public communication is desired for parks and recreation professionals who wear multiple hats. This plan includes a "communication playbook", or a one-page document that outlines and provides an overview of all the different communications the department pushes out, and how to get it done.
Population size: 73,000
FAQ
Writers notes
I wanted an actionable document that would allow anyone within our department (from recreation programmers to maintenance technicians) to understand the communication channels available to them. Not everyone will understand (or even read) the entire document, so I wanted to offer the department an easy way to understand and execute on "next steps".
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