Citywide Communications Plan
Lacey provides a pathway to accurate and timely information to their community
Table of contents
Enhancing citywide communication and community involvement
Context: The plan, covering 2022-2027, emphasizes improving connections between the city and its diverse communities. It focuses on strategic, transparent, and accessible communication, while addressing the need for inclusive public engagement. The plan is detailed, offering targeted actions, goals, and timelines for both internal and external communication efforts in the city of 55,000 and home to a military base.
Go deeper: The document provides a framework for ensuring more effective, relevant, and timely internal and external communications as the City adapts and proactively responds to its rapidly and constantly changing environment going from a small suburban town, to a full-service city. We particularly love the section identifying the personas or target audiences they are targeting with communications, as well as the key messages such as "Military-Friendly, Business-Friendly, and Welcoming/Dynamic".
Who's it for: Over 100+ pages long, this is a comprehensive approach and strategic document that will allow others to emulate if tasked with research or implementation of something similar. It looks like they utilized the services of J Robertson + Company, who was the consultant on the project. A significant amount of time and effort was spent on this, and it shows.
Population size: 54,000
FAQ
Writers notes
A newsletter
you'll actually
look forward
to reading
One "how-to". One case study. One popular recipe. Once a week
